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The Athena Doctrine

How Women (and the Men Who Think Like Them) Will Rule the Future

by John Gerzema

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New York Times Bestseller

How feminine values can solve our toughest problems and build a more prosperous future

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.

  • Advocates a new way to solve today's toughest problems in business, education, government, and more
  • Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
  • From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio

    Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.


  • Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: March 1, 2013

    OverDrive Read

    • ISBN: 9781118596203
    • Release date: March 1, 2013

    EPUB eBook

    • ISBN: 9781118596203
    • File size: 1818 KB
    • Release date: March 1, 2013

    PDF eBook

    • ISBN: 9781118596425
    • File size: 3733 KB
    • Release date: March 1, 2013


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    Formats

    Kindle Book
    OverDrive Read
    EPUB eBook
    PDF eBook

    subjects

    Business Nonfiction

    Languages

    English

    New York Times Bestseller

    How feminine values can solve our toughest problems and build a more prosperous future

    Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.

  • Advocates a new way to solve today's toughest problems in business, education, government, and more
  • Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
  • From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio

    Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.


  • Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: March 1, 2013

      OverDrive Read
      ISBN: 9781118596203
      Release date: March 1, 2013

      EPUB eBook
      ISBN: 9781118596203
      File size: 1818 KB
      Release date: March 1, 2013

      PDF eBook
      ISBN: 9781118596425
      File size: 3733 KB
      Release date: March 1, 2013

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB eBook
      PDF eBook
    • Languages
      English
    • Reviews

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