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How We Eat with Our Eyes and Think with Our Stomach

The Hidden Influences That Shape Your Eating Habits

ebook
1 of 1 copy available
1 of 1 copy available

"Cut through the juice cleanses and paleo diets to bring back some common sense."—The New York Times Book Review
Outsmart Your Impulses and Eat Better
A Belgian chocolate cake topped with a velvety homemade mousse catches your eye on the menu. The next thing you know, you've ordered it—despite the hefty price. But do you know why?
Through over 40 compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings—from the size and color of your plate, to the placement of products in a supermarket, to the order in which you sit when out with friends.
And the chocolate cake? Would you believe research shows that regional descriptions (Belgian!) and emotive, sensory language (homemade! velvety!) subtly affect your appetite? Know what and why you eat, when and how you do—before you next sit down to dine!

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    • Publisher's Weekly

      September 18, 2017
      Journalist Mühl and psychologist von Kopp briskly answer more than 40 amusing, creative questions about why, how, and what people eat. By learning about subconscious influences on food choices, they propose, readers may be able to make better ones. To that end, Mühl and von Kopp reveal, among other things, how a waiter’s size can affect a food order and what a “fondness for spicy food reveal about your character.” Each chapter includes a lighthearted title (“Carb Phobia”), a provocative question (“How do you listen to what you eat?”), and a peppy explanation typically featuring an entertaining anecdote (a chapter titled “The Color of Flavor” involves Alfred Hitchcock, Cary Grant, and LSD). The book also contains more trenchant commentary, dismissing the detox craze by commenting that the body already “has a near-perfect, organic cleansing system that conveniently works day and night.” The authors present their information in such a delightful fashion that even readers who have never asked, “Why do cats sit on your lap and cows on your plate?” will be glad to have the answer to that question, and many others. Agent: Rebekka Göpfert, Mohrbooks Literary.

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Languages

  • English

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