Start a Revolution

Starred review from April 15, 2015

Library services have moved into the 21st century, but promotional efforts haven't kept pace with the times, writes Bizzle (director of technology, Craighead Cty. Jonesboro P.L.). Using eCards, promotional videos, yard signs, and billboards, the Jonesboro Public Library increased attendance at its programs and the use of services, creating an updated image reflective of the digital age. Bizzle is a 2013 LJ Mover and Shaker (see ow.ly/KPGox), and this book is based on presentations he has made to the library community. Humor plays a big part in the author's marketing strategy, and he provides examples of how his tactics have reached new users. In a simple, straightforward manner, Bizzle demonstrates how a campaign increased library visitors by 90 percent in three years. He also stresses the importance of a mobile presence and of Facebook. Included are chapters on Twitter and Pinterest, written by other authors, as they are not part of the Jonesboro marketing strategy. "Convincing the Decision Makers" is the money chapter, and in it, Bizzle describes the approaches that worked for him with the library director and board. VERDICT Highly recommended and especially useful for public libraries, but all libraries will find the marketing strategies for public awareness and support of programs valuable.--Susan Belsky, Oshkosh P.L., WI

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